Idea: Using notion.lol for the Future of Content Generation in Therapy

In a recent discussion on a Slack channel, an intriguing concept emerged that I believe could revolutionize how therapy and psychological services are marketed online. Here's how I envision this idea taking shape and what it could mean for content creators in this field.

The Core Idea

In psychology or therapy, there's a clear pattern in how people seek information: they look for keywords, verbs, solutions, and often, a curated list of options. This pattern suggests a structured approach to content that providers must follow. They need to:

1. Provide Relevant Information: Tailor content to highlight their capabilities, thereby convincing potential clients of their expertise.
2. Scale and Adapt: Implement solutions that allow for scalability and the ability to evolve content based on feedback and learning.

Introducing Algorithmic Content Generation

My vision is to transition from static, one-size-fits-all web pages to dynamic, algorithm-driven content generation. Here's how it would work:

• Input: The user would provide a pre-formatted Excel file. This file would contain essential elements like the topic, keywords, an image, the main content body, and the domain under which the content should live.
• Process: An Algorithmic Content Generation Product would then take this data, process it, and automatically:
  • Spin Up Multiple Websites: Each tailored to different aspects or keywords from the original data, ensuring each site is highly specific to a particular need or query.
  • Custom Domains: Each site would have its own domain or subdomain, which not only aids in SEO but also in creating a professional, organized online presence.
• Output: The result? Custom landing pages for each keyword or concept, each with its own title, optimized image, SEO strategy, and unique content, all designed to effectively target specific marketing efforts.

The Debate on Structure: Single vs. Multiple Domains

One might consider aggregating all this content under a single domain. However, this approach can feel limiting or even spammy, especially if the domain names or paths overly boast or repeat similar phrases like:

• IAmGreat.com/TheBest
• IAmGreat.com/TheStrongest
• IAmGreat.com/GiftToTheWorld

Instead, I propose using sub-domains or separate domains for each landing page. This method:

• Avoids the Spam Look: By giving each function or keyword its own space, it avoids the appearance of spam while maintaining a clear, professional image.
• Enhances Perception: It suggests a broader, more organized operation with different teams or areas of expertise, even if managed by the same group.

Conclusion

This approach to content generation in therapy marketing isn't just about efficiency; it's about creating a bespoke digital experience for each potential client. By leveraging algorithmic content generation, therapists and psychologists can offer personalized pathways to their services, significantly enhancing user engagement and conversion rates.

I'm excited about the potential here and would love to hear your thoughts or any feedback on this concept. Let's push the boundaries of digital marketing in therapy together.