Cold Email Scripts for Different Industries

During my research on crafting effective cold emails, I stumbled across a few standout templates that have proven to deliver incredible results. These scripts are simple, strategic, and tailored to drive instant replies—whether you're in SEO, sales, insurance, or paid ads. Here are some of the best ones I found that could transform your outreach game:

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1. The One Idea Email

Subject: 10x [Company] Traction in 10 Minutes

Body:

Hey [First Name],

I have an idea that I can explain in 10 minutes that can get [Company] its next 100 best customers. I recently used this idea to help our client, [Similar Company], almost triple their monthly run rate.

Let’s schedule a quick 10-minute call so I can share the idea with you.

Thanks,

[Your Name]

Customizations:

• Cold Email Agency: I have an idea that I can explain in 10 minutes that could help HubSpot generate an extra $5M in pipeline through outbound email.
• SEO Agency: I have an idea that I can explain in 10 minutes that could help Shopify dominate Google search for high-intent buyer keywords.
• Sales Coaching: I have an idea that I can explain in 10 minutes that can help Zoom’s sales team close 25% more Enterprise deals without adding more reps.
• B2B Insurance: I have an idea that I can explain in 10 minutes that could save FedEx 30% on Commercial liability insurance without changing carriers.
• Paid Ads Agency: I have an idea that I can explain in 10 minutes that could increase Salesforce’s paid ad conversions by 40% without raising ad spend.

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2. The Pain Point Email

Subject: Quick Question

Body:

Hey [First Name],

I noticed that [Pain Point] might be an issue for [Company Name]. We recently helped [Similar Company] fix this and saw [Tangible Result]. Would love to share how we did it. Want me to send over some times?

Thanks,

[Your Name]

Customizations:

• Cold Email Agency: I noticed that Zapier’s outbound efforts might be underperforming because leads aren’t getting enough personalization in cold emails.
• SEO Agency: I noticed that Asana’s organic rankings for “best project management tool” are slipping to competitors. We recently helped another B2B SaaS take back their top rankings for competitive keywords, which led to a 42% increase in demo requests.
• Sales Coaching: I noticed Freshworks’ Enterprise sales team might be struggling with deals stalling after the first demo. We recently helped a SaaS company increase their close rate by 38% just by tweaking their follow-up sequence.
• B2B Insurance: I noticed that UPS is likely overpaying on Commercial Insurance due to outdated liability coverage structures. We recently helped another logistics company cut insurance costs by 26% while actually expanding their policy coverage.
• Paid Ads Agency: I noticed that Salesforce’s paid ads might be underperforming. We recently helped another SaaS company cut cost per acquisition by 37% while increasing demo conversions.

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3. The Case Study Email

Subject: Quick Question

Body:

Hey [First Name],

We recently helped [Similar Company] [Achieve Result]. I’d love to chat about how we can do the same for [Company Name]. Mind if I send over a few times for a quick call?

Thanks,

[Your Name]

Customizations:

• Cold Email Agency: We recently helped a B2B SaaS company book 220 sales meetings from 7,100 cold emails in just two months.
• SEO Agency: We recently helped a SaaS platform increase organic traffic by 150% by ranking for high-intent competitor comparison keywords.
• Sales Coaching: We recently helped a SaaS sales team increase their close rate by 47%.
• B2B Insurance: We recently helped a national logistics company reduce fleet insurance costs by 22% while expanding coverage.
• Paid Ads Agency: We recently helped a project management SaaS double its paid ad conversion rate while keeping ad spend flat.

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4. The Quick Question Email

Subject: Quick Question

Body:

Hey [First Name],

I help companies [Achieve Result]. Mind if I send more info?

Thanks,

[Your Name]

Customizations:

• Cold Email Agency: I help B2B SaaS companies book more sales calls through outbound email.
• SEO Agency: I help SaaS companies rank #1 for high-intent Google searches and drive more inbound leads.
• Sales Coaching: I help SaaS sales teams close more deals by improving their cold call and email strategies.
• B2B Insurance: I help logistics companies cut insurance costs without sacrificing coverage.
• Paid Ads Agency: I help B2B SaaS companies lower cost per acquisition on paid ads while increasing conversions.

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5. The Scarcity Email

Subject: Quick Question

Body:

Hey [First Name],

We’re onboarding three new clients this month for [Service]. Would you like me to send details to see if we’d be a good fit?

Thanks,

[Your Name]

Customizations:

• Cold Email Agency: We’re onboarding three new SaaS clients this month for our cold email program.
• SEO Agency: We’re onboarding three new SaaS companies this month for our organic growth platform.
• Sales Coaching: We’re onboarding three new SaaS sales teams this month for our sales coaching program.
• B2B Insurance: We’re onboarding three new logistics companies for our Commercial Insurance Savings Program.
• Paid Ads Agency: We’re onboarding three new SaaS companies this month for our high-converting paid ads system.

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These scripts are designed to be simple, direct, and tailored to specific industries. Test them out and adjust as needed for your audience!